They became fast friends and continued to write together, eventually creating what is now the global smash “Without You,” which is nearing 1.5 million song project units since its November 2020 release, per Alpha Data. and we made this song ‘Go’ when we first met,” he adds.
Says Fedi: “I heard him on Soundcloud one day and he had this song ‘Blessings’ that he released when he was 14, and I DM’d him, and he didn’t even have a lot of followers back then, and neither did I, so I didn’t hear back at first.”īut they eventually got in touch, and the two started making music together as soon as the Australian artist landed in Los Angeles. Soon after, Fedi began to gain confidence in his musical - and production - skills, while also getting a feel for what his generation wanted to hear.įedi was early in spotting Australia’s The Kid LAROI, and he immediately put his newfound confidence hustle to the test, writing him directly via social media. “He was like the first guy to tell me, ‘You’re not just a guitar player you gotta produce and write songs.’ I didn’t know anything about the industry at the time, but then he told me about Andrew Watt and people like that.” “Sam helped me a lot, I used to finish school and go straight to his house and make music,” he says. “In Israel, there’s kind of a ceiling as to how far you can go in music, but nothing here can stop me,” he says with conviction.įedi’s first break came via meeting connected songwriter Sam Hook while he was still in school at Calabasas High. “All my favorite bands and guitar players are people that make the catchiest riffs, like Jimmy Page, John Frusciante, the Strokes, stuff like that,” he says.īoth the young musician and his father (along with the entire family) moved to Los Angeles around five years ago from Tel Aviv to give Fedi, who displayed prodigious talent at guitar from an early age, a better shot at success. He cites Jimi Hendrix as an early inspiration growing up in Israel, where his father, Asher Fedi, is known in rock circles as an accomplished drummer. … I felt like it was gonna work.”įedi’s influences are rooted in rock music. … If you listen to most pop music, the best riffs kind of stop during the song, so you don’t get tired of it, but for ‘Mood’ I was, like, ‘It’s gotta throughout the whole song.
“I just like to create a vibe and just rock ‘n’ roll,” says the modest musician, who almost acts as his own A&R - taking pride in finding talent early and developing acts before they become big.Ĭase in point: 24KGoldn, whose “Mood” hinges on a guitar riff of Fedi’s creation - as the foundation and melody.Īs Fedi recalls: “Me and my boy K-Beazy, when we made the track, we were, like, ‘Let’s do some early 2000s stuff, but if it was fast. Fedi’s crew includes 24KGoldn (he executive produced 24KGoldn’s new album, “El Dorado,” and co-wrote/co-produced nearly every song on it), fellow UMPG writer Blake Slatkin (with whom he worked on both “Mood” and “Without You”), and producer Keegan Bach (aka K-Beazy). “They tried at the beginning, and I love my publisher, but I was, like, ‘No, I’ll just work with my friends, thank you.’”įortunately for all parties involved, that strategy has worked out well.
That’s not to say that Fedi’s publisher, Universal Music Publishing Group (UMPG), hasn’t tried to get him into writing sessions, but he was adamant that his was a better way forward as a songwriter from the start. “If you don’t vibe together as a human, even if both of you are incredible musicians, you just can’t make good music.” “I don’t understand how you can make music with someone that isn’t your friend, or someone random,” he says via Zoom from New York, where he recently had some business to attend to. In fact, Fedi is against the very idea of strangers teaming in a studio to write for a top-tier star. Unlike many new songwriters, Fedi didn’t take a traditional path to success, which usually involves slogging through hundreds of songwriting sessions in order to catch a lucky break and slide into the upper echelons of the charts after landing a big cut with a known artist.
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